Maison et Objet – January 2013

I’ve had the pleasure of visiting the international home trade fair “Maison et Objet” this past Tuesday. I am no newbie to the fair as I’ve attended it professionally and twice a year for almost 10 years. For some reasons however I didn’t attend either the January nor the September edition of 2012, so this edition offered quite some new things for me to see. In addition the January edition is also the one where the fabric companies show their new collections.

Apart from seeing the show growing even bigger, the fair is now hosted is no less than 9 exhibition halls, it was interesting to see the shift operated: the big players with their huge booths at the same spot, the ones who had strategically decided to move either within their traditional hall or to another hall to be categorized differently, and the the brands that had been growing stronger. This was especially true in the Hall 8 dedicated to design where brands like Muuto or Gubi for example where placed right across the entrances. Talking about Gubi check out Gudy’s post on her blog Eclectic Trends. Ferm Living was another one of those brands I had never really seen at the fair at least in 2011, but which I’ve seen all over the press and blogs this past year. Not surprisingly their booth was very well located at the front of the hall dedicated to home accessories.

Skipping the show twice, made the change of trends appear more clearly. We are definitely moving away from the shabby chic and casual country style that has been represented so well by companies like Flamant, Blanc d’Ivoire or Beccara in the past years. Lines are becoming more sober and are influenced by the design of the 50’s and 60’s. Yet I also found that the interiors represented were becoming more playful and definitely less formal mixing materials, shapes and textures, but also color and patterns. I hope that more than just being a trend, this will bring a change in the way interior design is seen: not merely as putting together a pretty looking interior, but one that is meaningful and truly personal to the person occupying it.

This said, I’ll share with you in the next days a couple of brands I discovered and loved at the fair. So stay tuned!

Have a lovely weekend.

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  • Very good first analysis, Corinne. I totally agree with your approach and the change of certain styles. No more shabby chic, almost inexisting country style at M&O and even the industrial mood, still present starts to get a more minimalistic touch. And thanks a lot for referring to the Gubi post!ReplyCancel

  • […] spend a few hours looking at the latest collections there than to pack it in the marathon that is Maison & Objet. I had a couple of very nice surprises, one of them being an English brand I did not know: George […]ReplyCancel