A couple of years back I was working for a French furniture and interiors company where I was responsible for , amongst others, the German speaking market. One of the clients I oversaw was the Villa Harteneck in Berlin. Located in Grunewald, a green outskirt of Berlin the Villa Harteneck is the concept store and showroom of Frank Stüve (spelled Stueve if the font you are using doesn’t have a German Umlaut) and is set in a beautiful neoclassical villa built between 1910 and 1912 for the industrial Carl Harteneck. The villa with its high ceilings, stucco, beautiful parquet, doors and windows serves as a gorgeous backdrop for the decors reinvented every so often.
Frank Stüve is Austrian and a learned florist. The villa first started out as a flowers and decoration accessories store before evolving into a furniture concept store offering full interior design services offering brands such as Minotti or Promemoria. I’ve had the chance of visiting the villa a few times while living in Berlin and was always struck by the balance the interiors invented by Frank Stüve achieved. His interiors are dramatic, using extra-ordinary objects, yet they have an undeniable casual elegance and inspire comfort. He usually chooses a limited color palette to begin with and then layers objects, textures and shapes to create the final design, just like an artfully arranged flower bouquet. In an interview he mentioned that proportion was the key to achieving a great result.
Enjoy those beautifully styled catalog shots and don’t think that they are styled because they are catalog shots. The villa looks just as good if not better for real, so if you live in Berlin or are just visiting and love great design then try to take the time to visit.
If you read German, then check out his interview given in 2010 on Freunde von Freunden, where you can see images of his own Charlottenburg flat.
Pictures 1,4,7 and 8 via Villa Harteneck. All others styled by Annabell Kutucu and photographed by Marc Seelen.