So you have finally decided on a color after heated discussions with your other half, family, neighbors or even random strangers. You know now that you want a gorgeous teal blue to adorn your new home study. This was really though! What you hadn’t expected though was that you would be faced with an even more daunting task: Choosing a paint brand. You suddenly realize that there are dozen of brands out there each one of them carrying and promoting their own shade of teal. They promise fast drying, unequaled depth of color or facility of application. But the price tag varies from single to almost triple depending on the fact that you buy DIY store brand or designer paint . What exactly is hidden behind this price difference?
The designer paint addicts and some snobs will tell you that you that the quality of those paints is by far superior to the paint found in DIY stores. I certainly don’t subscribe to this point of view. I have used DIY mainstream brands in almost every place I have lived in and have NEVER had to complain about their quality. Nowadays most paints used for interior purposes are acrylic based and they dry to touch in about an hour. They have almost no odor, and although some claim that one coat is enough I always use two to make sure to have an impeccable finish.
From my point of view the difference lies in the color choice. While most DIY brands are made with a mix of two to three different synthetic pigments, most of the designer paints use a mix of synthetic and natural pigments. Sometimes up to eight! This results in more subtle and complex colors. Natural pigments also reflect light differently and will result in a paint whose aspect will truly evolve depending on time of the day and lighting conditions. The cost of natural pigments affects the retail price of the paints using them. Even though marketing doesn’t have a small responsibility in the higher price tag, it is usually justified by the ingredients.
There is no right or wrong when choosing a paint brand: it is really a personal choice and for the budget conscious it can wise to combine DIY store brands with designers brands for the areas you wish to add a little “je ne sais quoi” in terms of color and finish.